Discovery & Conversion · Product Galleries
Galleries that sell every variant, to every shopper.
Custom assets. Per-variant curation. Personalised composition. The product gallery, rebuilt for brands that compete on storytelling and conversion.
What it does
A gallery system designed for catalog depth, not just product photos.
A custom asset library per product
Add lifestyle shots, UGC, comparison images, and videos that go beyond Shopify’s native product media. Curate the order, alt text, and filter tags for every asset.
Per-variant gallery content
Each variant shows its own asset list and sort order. Variant-level slots override product-level slots automatically, colors, sizes, and editions all get the gallery they deserve.
Personalised gallery per segment
Targeting trees and experiment associations decide which composition each shopper sees. Returning customers get spec-led detail. First-time visitors get lifestyle.
In-gallery filtering by tag
Shoppers filter assets by tag, lifestyle, detail, UGC, model on, from an in-gallery filter panel. Driven by the tags you (or your AI) attach to assets.
Three production-ready layouts
Vertical stack, spotlight with thumbnail strip, and spotlight with horizontal carousel. All include zoom, swipe, and fullscreen lightbox out of the box.
Built for
Verticals where the gallery decides the sale.
Catalog-deep brands across apparel, beauty, jewellery, and multi-collection retail, anyone whose conversion depends on showing the right asset to the right shopper.
Apparel & Fashion
Color-led catalogs that demand variant-accurate visuals. Pair flat-lays with on-model shots, switch the entire gallery per colorway, and keep fit-relevant assets one tap away.
Beauty & Personal Care
Swatches across skin tones, texture close-ups, and application demos as first-class video assets. Filter the gallery by ingredient, finish, or use case, drive the trust that converts.
Jewellery & Accessories
High-detail close-ups, scale references (on-hand, on-ear, on-neck), and 360° spins, the visual proof that compensates for size and price uncertainty before checkout.
Multi-collection brands
Different segments, different galleries, same SKU. Returning customers get spec-led detail; first-time visitors get lifestyle. One catalog, many narratives, automated.
The intelligence layer for Galleries, arriving soon.
Spectrum's AI doesn't just power Galleries, it runs them. Auto-tagging assets, generating missing imagery, curating per-segment compositions, and grading gallery quality across your catalog. Detailed playbooks land here as they ship.
What it replaces
Beyond zoom + swipe. Galleries that adapt to your variants and your audience.
Most gallery apps stop at carousel and lightbox. Most variant-image tools stop at assignment. Spectrum brings asset libraries, variant curation, personalisation, and experimentation into one platform.
How it fits the rest of Spectrum
Cross-feature integrations land here next.
Galleries connects to Reviews (UGC photos), Shoppable Videos (gallery asset types), Studio (experimentation), Brand Context (style rules), and the Creative Agent (generated missing assets). Full diagrams arriving with the next content drop.
FAQ
Questions, answered.
The full FAQ for Galleries ships with the next content update. A few we hear most often:
Talk to a humanWill Galleries slow my product pages down?
Designed to be net-negative on payload, lazy loading, responsive sizing, and a single shared bundle that replaces multiple competitor scripts. Detailed performance numbers coming soon.
Does it work with my current Shopify theme?
Yes, Galleries ships as a Liquid + metafield-driven snippet. No theme rewrite. Compatible with every Online Store 2.0 theme.
See Galleries running on your catalog.
A 20-minute walk-through. Real variants, real personalisation, your products.
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